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BA 8050 Seminar in Marketing Theory Cr. 3

Reading seminar; approaches to marketing and consumer behavior theory from historical and philosophy of science perspectives. Contributions from disciplines such as international business, economics, psychology, sociology, anthropology, operations research, and psychometrics. Publishable paper expected of students. Offered Biannually.

Prerequisites: ([BA 7050 with a minimum grade of C])

Restriction(s): Enrollment limited to students in the PhD in Business Administration program; enrollment is limited to Graduate level students.