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BA 8058 Advanced Topics in Consumer Behavior Cr. 3

Role of consumer in global economy; integrated marketing issues (IMC), movement toward relationship marketing (RM) across the value added chain to the development of consumer analysis. Conditions, issues, and practices; dimensions of strategic advertising. Offered Yearly.

Prerequisites: ([BA 8050 with a minimum grade of C])

Restriction(s): Enrollment limited to students in the PhD in Business Administration program; enrollment is limited to Graduate level students.