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COM 3170 Fundamentals of Public Relations Cr. 3

Historical background of the profession of public relations; communication variables in public relations; emphasis on presentational techniques, publicity preparation and development of special events. Offered Fall, Spring/Summer.

Prerequisites: ([COM 1010 with a minimum grade of D-] OR [COM 2170 with a minimum grade of D-] OR [Oral Communication P=100/F=000 with a test score minimum of 100])