Search Results

MKT 5410 Marketing Research and Analysis Cr. 3

Methods of gathering and analyzing data which will facilitate the identification and solution of marketing problems. Planning the project, data sources for exploratory and conclusive research. Questionnaire construction, sample design, and design of marketing experiments. Offered for undergraduate credit only. Offered Fall, Winter.

Prerequisites: ([MKT 2300 with a minimum grade of D-] OR [MKT 4300 with a minimum grade of D-]) AND ([ISM 3400 with a minimum grade of D-] OR [BA 3400 with a minimum grade of D-] OR [ISM 4400 with a minimum grade of D-])

Restriction(s): Enrollment is limited to Undergraduate level students; enrollment limited to students in the School of Business.