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MKT 5490 Principles of Advertising Cr. 3

Basic elements of advertising research, media, and creative strategies, including integrated marketing communications. Applications include development of advertising for local business organizations. Offered for undergraduate credit only. Offered Fall, Winter.

Prerequisites: ([MKTĀ 2300 with a minimum grade of D-] OR [MKT 4300 with a minimum grade of D-])

Restriction(s): Enrollment is limited to Undergraduate level students; enrollment limited to students in the School of Business.