Design and Merchandising (B.A.)

Curricula in this area provide a liberal education as well as the opportunity for a professional concentration in the fields of apparel design and fashion merchandising.

Admission Requirements

Admission Requirements for this program are satisfied by the general requirements for undergraduate admission to the University.

 

Candidates must complete 120 credits including satisfaction of the University General Education requirementsCollege degree requirements, and all departmental and area requirements as indicated below. A minimum grade of C- must be earned in each required course in the major in order for the course credit to count toward completion of the degree. Students pursuing a Bachelor of Arts degree must fulfill the foreign language requirement. All course work must be completed in accordance with the regulations of the University and the College governing undergraduate scholarship and degrees.

Core Requirements
AFA 2410Textiles3
AFA 2420Fashion Design: Basic Construction3
AFA 3400Clothing and Culture3
AFA 3460Introduction to Merchandising3
AFA 5430History of Costume3
AFA 5997(WI) Seminar3
Total Credits18

Apparel Design Concentration

Successful completion of this concentration enables students interested in creative aspects of clothing to develop competencies needed for careers in apparel design and related fields. Possible careers include designing, product development, and other related fields of the apparel industry.

Students are responsible for meeting program requirements as outlined in curriculum guides; these include a minimum of fifteen art credits. Curriculum guides are available from the Department of Art and Art History.

Fashion Merchandising Concentration

This concentration develops understanding and practical skills related to the planning, buying and selling of fashion merchandise. Students gain insights into the various aspects of the apparel industries including marketing, sales, styling, publicity, advertising, visual presentation, fashion coordination, and merchandising. Possible careers include positions in management, buying, and fashion promotion and sales.

Students are responsible for meeting program requirements as outlined in curriculum guides; these include a minimum of fifteen business credits. Curriculum guides are available from the Department of Art and Art History.