Entrepreneurship and Innovation (Undergraduate Certificate)

Entrepreneurs and innovators are critical to the long-term health and prosperity of our economy and society. The certificate is designed for students from any background or area of study passionate about understanding and being active participants in the process of starting or nurturing startup ventures, including founders, co-founders, team members and those providing support services. The certificate will benefit current and future for-profit and nonprofit professionals in business, arts and entertainment, communication and information technology, manufacturing, engineering, science and technology, health care, community and economic development, and other fields. This multidisciplinary program, offered through a collaboration of several schools and colleges, provides an opportunity for students from diverse academic disciplines and areas of interest to learn from each other and exposes students to entrepreneurial action in a variety of settings. The use of an integrative curriculum framework and tool kit across all core and elective courses, experiential learning opportunities built into each of these courses, and consistent interactions with and among students, instructors, coaches, mentors, entrepreneurs, innovators and others engaged in the entrepreneurial environment, provides each student a unique pathway to deeper learning, mastery and higher levels of confidence in applying the specialized knowledge and skills required to develop and launch new venture.

Through this certificate program, students will:

  • Demonstrate knowledge of the stages of the new venture creation process, from discovering, creating and refining ideas, to building, testing and evaluating a value proposition and viable business model, to launching, sustaining and growing this new venture by acquiring and managing financial and human resources.
  • Learn how lead, manage, and work effectively within teams to achieve success, and to create a positive and ethical work culture.
  • Develop a personal network within the entrepreneurial ecosystem with a special emphasis on Detroit and the state of Michigan.
  • Tailor their program of study to their unique talents and interests as they explore what it takes to translate ideas into reality, and plan the next steps on their journey of discovery, experimentation and action.

Admission requirements: Students wishing to pursue the Undergraduate Certificate in Entrepreneurship and Innovation should meet with the program director and the undergraduate advisor for the school or college providing oversight of their undergraduate degree program and major.

CERTIFICATE REQUIREMENTS: Candidates must complete 15 credits in course work satisfying the requirements cited below. All course work must be completed in accordance with the academic procedures of the University governing undergraduate scholarship and degrees; see Academic Regulations stipulated by the school of college which provides oversight of your undergraduate degree program and major.

Required Courses6
Introduction to Entrepreneurship and Innovation
Entrepreneurship and Innovation Capstone
Elective Courses9
Startup Funding and Profitability
Management and Leadership for Entrepreneurs
Marketing New Ventures
Special Topics in Entrepreneurship and Innovation
Directed Study in Entrepreneurship and Innovation
Special Topics
Creativity
Total Credits15
Note: This list will be updated regularly subject to the review and approval of the curriculum committee of the Entrepreneurship and Innovation program and its advisory board.

EI 1000 Entrepreneurial Explorations Cr. 1

Seminar series designed to expose students to entrepreneurship and innovation through exercises and interaction with experienced entrepreneurs and innovators. Offered Every Term.

EI 5000 Introduction to Entrepreneurship and Innovation Cr. 3

Introduces the integrative new venture development framework, processes and tools applied throughout the program, and explores opportunities, resources available and the local entrepreneurial ecosystem. Offered Every Term.

Restriction(s): Enrollment is limited to Undergraduate level students.

EI 5200 Startup Funding and Profitability Cr. 3

Introduces students to basic accounting and financial information and the tools necessary to understand the workings and prospects a new venture; explore funding options for new ventures and develop financial projections required in a business plan. Offered Yearly.

Restriction(s): Enrollment is limited to Undergraduate level students.

EI 5400 Management and Leadership for Entrepreneurs Cr. 3

Topics include: the essential attributes of a successful entrepreneur and innovation; development of effective networks and personal relationships; working with and blending the strengths and talents of others, group and team dynamics; effective leadership and management; the everyday challenges of creating, owning and running a new venture, and exploring the differences which arise due to the type and size of the new venture. Offered Yearly.

Restriction(s): Enrollment is limited to Undergraduate level students.

EI 5600 Marketing New Ventures Cr. 3

Topics include: product development vs. customer development; market types; customer types; diffusion and adoption life cycle theories and concepts; market opportunity analysis and product/ market fit, estimation of market size; value proposition; positioning statement; marketing strategy and plan to launch and sustain a new venture. Offered Yearly.

Restriction(s): Enrollment is limited to Undergraduate level students.

EI 5900 Special Topics in Entrepreneurship and Innovation Cr. 3

Topics to be announced in the schedule of classes. Offered Yearly.

Restriction(s): Enrollment is limited to Undergraduate level students.

EI 5950 Directed Study in Entrepreneurship and Innovation Cr. 3

Offered Every Term.

Restriction(s): Enrollment is limited to Undergraduate level students.

EI 6000 Entrepreneurship and Innovation Capstone Cr. 3

Combines seminars with a project-intensive learning experience situated in the Detroit entrepreneurial ecosystem. Integrate and apply accumulated learning experiences from previous courses to the creation of a viable new venture and reach a decision whether or not to proceed, pivot, or terminate a new venture, and plan how to take these next steps. Offered Every Term.

Prerequisites: 3 of EI 5200, EI 5400, EI 5600, EI 5900, EI 5950, FPC 5010, FPC 5660 and EI 5000

Restriction(s): Enrollment is limited to Undergraduate level students.