Academic Catalog

Entrepreneurship and Innovation (B.S.)

The major in Entrepreneurship and Innovation was designed by the Mike Ilitch School of Business to provide students with specialized knowledge and skills to develop and launch startup ventures, social impact ventures, or work at a startup within the entrepreneurial ecosystem.

Each student will complete 18 credits. Students take four required courses, and two electives from the options below. All prerequisites for each class must be completed. For students with more than one major, E&I required or elective courses taken for degree completion cannot also fulfill requirements toward a different major. In that case, an alternative E&I course will be identified. For transfer students, there is a limit of two classes that can be accepted for the degree requirements. A 2.0 GPA is required overall for the major. 

Required Courses12
Introduction to Entrepreneurship and Innovation
The Entrepreneur and Venture Creation
Entrepreneurship and Innovation Capstone
Startup Funding and Profitability
Marketing New Ventures
Electives (select two of the following)6
Management and Leadership for Entrepreneurs
Special Topics in Entrepreneurship and Innovation
Directed Study in Entrepreneurship and Innovation
Entrepreneurs' Ecosystem
Product Engineering
Law in Social Context
Law and Transactions
Marketing Research and Analysis
Consumer Behavior
Digital Marketing and Analytics
Music Entrepreneurship and Leadership
Special Topics in Information Systems
Software Tools for Business Applications
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