Public Relations (B.A.)
Students electing this major typically seek employment in one of the many career opportunities in public relations: business and industry; non-profit organizations; trade associations; government service; education; or account executive positions in an agency. Some students later pursue graduate-level study in fields such as organizational communication. The Public Relations program at Wayne State is one of two programs in Michigan accredited by The Public Relations Society of America.
In addition to the course work below, students must complete all of the department's general degree requirements.
Major Requirements The major in Public Relations requires completion of a minimum of forty-two credits in coursework as outlined below.
|All of the following are required|
|COM 1500||Survey of Mass Communication||3|
|COM 2030||Journalistic Grammar and Style||3|
|COM 2100||News Reporting||3|
|COM 2170||Persuasive Speaking||3|
|or COM 3300||Business and Professional Presentations|
|COM 3170||Fundamentals of Public Relations||3|
|COM 3210||News Editing||3|
|COM 3250||Introduction to Organizational Communication||3|
|COM 3400||Theories of Communication||3|
|COM 4130||Communication Ethics||3|
|COM 4170||Public Relations Writing||3|
|COM 4210||Research Methods in Communication||3|
|COM 5160||Public Relations Campaigns and Issues Management 1||3|
|COM 5130||Communication and Social Marketing||3|
|Select one of the following:||3|
|Public Relations and Social Media|
|Layout and Design|
|Journalism and New Media|
COM 5160 is the senior level capstone course. To be taken in last twenty-one credits of study
Departmental Honors Program
The Communication Department Honors program offers capable students the opportunity to pursue independent study and to work closely with department faculty members. Completion of the honors major results in an honors degree designation on the diploma.
In order to enter the departmental honors program students must have achieved academic excellence in previous work, such as a high school g.p.a. of 3.5 or a college or university g.p.a. of 3.3. Students must meet all regular major requirements including the following: three honors-option courses within their major at the 2000 level or above, taught by full-time faculty members (internships cannot satisfy this requirement), at least one 4000-level seminar offered through the Liberal Arts and Sciences Honors Program, a senior honors thesis under the direction of a faculty advisor in their major area (COM 4996) and maintain a minimum g.p.a. of 3.3 cumulative and in the major.