Academic Catalog

Sport Management (B.S.)

The major in sport management leads to a bachelor of science degree and prepares students for entry-level professional positions in the sport industry.  Coursework includes industry-specific training in management, marketing, finance, governance and ethics. Students will additionally have the opportunity to select from a host of advanced courses that focus on specialized issues related to different segments of the sports industry, including collegiate, interscholastic, professional, and recreation. As a capstone experience, students will apply the knowledge they gained in the classroom to field experiences and internships to maximize their professional preparation.  (For additional information, please see the Sport Management homepage).

Admission Requirements

Admission requirements for this program are satisfied by the general requirements for undergraduate admission to the University.

Program Requirements

Candidates must complete 120 credits in course work including satisfaction of the University General Education Requirements , as well as the major requirements cited below. All course work must be completed in accordance with the regulations of the University and the College governing undergraduate scholarship and degrees.

No grade below a “C” may be used to meet College requirements for the major in Sport Management.

Required Courses
SAM 2020History of Sport3
SAM 2100Foundations of Sport Management3
SAM 3010Ethics in Sport3
SAM 3020Sociology of Sport3
SAM 3030Sports Promotion3
SAM 4030Sport Finance3
SAM 4020Sport Governance3
SAM 4040Sport Communication3
SAM 5000Professional Practicum3
SAM 5700Sport Leadership3
SAM 5750Internship in Sports Management1-6
Select at least one of the following:3
Sports Event Management
Media Design and Communication
Sports Marketing
Select at least one of the following3
Principles of Coaching
Interscholastic Athletic Directing
Collegiate Athletic Administration
Youth Sports and Recreation
Professional Sport Administration
Sport Psychology
Elective Courses 125
Total Credits62-67

Elective credits (a minimum of twenty-five credits) will be selected by the student in consultation with the advisor. No more than four credits from Lifestyle Fitness Activity (LFA) courses can be used towards elective credits. Students should consult their advisor for further information and prior to registering for any elective courses not listed on the curriculum guide or Plan of Work.

Sport Management Electives

The Bachelor of Science (B.S.) with a major in Sport Management requires the completion of 25 credits of approved program electives. Students can use these electives to pursue university minors in certain areas. Other electives not listed can be approved by your assigned academic advisor.

SAM 5510Principles of Coaching3
SAM 6300Interscholastic Athletic Directing3
SAM 6310Collegiate Athletic Administration3
SAM 6320Youth Sports and Recreation3
SAM 6530Professional Sport Administration3
SAM 6531Sports Event Management3
SAM 6750Field Work in Sports Administration and Management1-4
KIN 3550Motor Learning and Control3
KIN 5520Sport Psychology3
KIN 5523Physical Activity and Exercise Psychology3
KIN 6100Methods of Group Training3
KIN 6110Motor Learning and Development3
KIN 6120Strength and Conditioning3
KIN 6210Physical Activity and Cognition3
HPE 6160Aquatic Leadership3
HPE 6200Management and Instruction in Health and Physical Education3
HPE 6410Teaching Adapted Physical Activity and Sport3
HE 3440Nutrition and Health Education3
LFA 2330First Aid and CPR3
Lifestyle Fitness Activity (LFA) Courses (4 Cr. maximum)2-4
NFS 2030Nutrition and Health (Meets Natural Science Inquiry Laboratory Requirement only when taken concurrently with NFS 2220)3
COM 1600Introduction to Audio-Television-Film Production3
COM 1610Fundamentals of New Media Production3
COM 2030Journalistic Grammar and Style3
COM 2210Media Writing and Storytelling3
COM 5130Communication and Social Marketing3
ECO 2010Principles of Microeconomics4
ECO 2020Principles of Macroeconomics4
MKT 2300Marketing Management3
MGT 2530Management of Organizational Behavior3
Other elective courses approved by advisor
COM 2000Introduction to Communication Studies3
AFS 2245Blacks and Sport in the United States3
BA 1040Managing Diversity in the Workplace3
EDP 5450Child Psychology2-3
EDP 5480Adolescent Psychology2-3
EHP 3600Introduction to the Philosophy of Education3
HE 2310Dynamics of Personal Health3
HE 3300Health of the School Child3
HE 5522Health Psychology3
HE 6000Yoga: History, Philosophy, and Practice3
HE 6050Mindfulness: Philosophy, Theory, Practice, and Research3
KIN 5100Anatomical and Physiological Bases of Physical Activity3
KHS 1000Contemporary Issues in Sport, Exercise, and Health Sciences3
NFS 3230Human Nutrition3-4
NFS 6230Nutrition and Physical Performance3
PSY 1010Introductory Psychology (or PSY 1020 (not both))4
or PSY 1020 Elements of Psychology
SEM 5100Introduction to Sport & Entertainment Management3
SOC 2208Sociology of Sport3

Sports Administration AGRADE Overview

The Division of Kinesiology, Health, and Sports Studies (KHS) in the College of Education offers degrees that focus on the broad careers of health, wellness, exercise, sport, and human performance. With programs in Community Health (CH), Exercise and Sport Science (ESS), Health and Physical Education Teaching (HPET), and Sport Administration and Management (SAM), KHS prepares students to excel in a range of health-related professions.  

The Sports Administration AGRADE program is available to academically strong students completing B.S. degrees in Community Health; Exercise and Sport Science; Health and Physical Education Teaching; and Sport Management so they can begin a master's degree while simultaneously completing their bachelor's degree. Coursework taken during a student's senior year (up to 16 credits) can simultaneously qualify toward the bachelor's and master's degrees. In this case, after completing any bachelor's degree in this division, students would have also completed a substantial portion of the coursework required for the Masters of Arts (M.A.) in Sports Administration. This allows motivated students the opportunity to complete the requirements for both degrees in an accelerated format.  
Our bachelor's programs typically have between 15-25 elective courses in their plans of work. This AGRADE program allows students to utilize graduate courses in Sports Administration to fulfill these elective requirements. Students, in consultation with their advisor, can select Sports Administration graduate courses that count toward the student’s bachelor's and master's degrees. The graduate coursework completed while enrolled as an undergraduate is assessed at the undergraduate tuition rate, resulting in significant tuition savings. 

Admission Criteria 

Students may apply for the Sports Administration AGRADE program no earlier than the semester in which ninety credits are being completed. Applicants must have a minimum overall grade point average of 3.30. After admission, the AGRADE program requires a continuing undergraduate cumulative grade point average of at least a 3.30 and a grade of B or higher in Sports Administration Masters coursework. 


AGRADE advising is provided by the Division of Academic Services College of Education.

Eligible AGRADE Courses 

The following table outlines the Sports Administration master's courses that could be included in an undergraduate plan of work. Students may take up to a maximum of 16 credits from the following list. In addition, other master's courses may qualify as exceptions.

SAM 6410Introduction to Sports Administration3
SAM 6570Sports Marketing3
SAM 6660Risk Management in Physical Education and Sports3
SAM 6661Equity and Access in Sport3
SAM 7540Concepts of Management in Health, Physical Education and Recreation3
SAM 7581Sport Finance3
Select 6 credits from the following electives:
Principles of Coaching
Interscholastic Athletic Directing
Collegiate Athletic Administration
Youth Sports and Recreation
Professional Sport Administration
Sports Event Management
Media Design and Communication
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